Uncategorized

A Nice Day for a Dull Wedding

Featured imageYou know what they say, “a Dothraki wedding without at least three deaths is considered a dull affair.” That quote could be said about all weddings in Westeros on Game of Thrones. So last night’s wedding between King Tomlin and Margaery Tyrell rates high on the boring scale. Even the honeymoon night was bland.

The Red Wedding was bloody, gory and tragic. The death at the Purple Wedding was something that made many fans rejoice. Maybe Sansa and Ramsey will have a tragic bloodbath at that big upcoming wedding?

I’m trying to wrap my head around why weddings and death are so symbolically connected in the Game of Thrones verse. The one thing that I see that it is a big lifestyle change. It’s the end of something, but also the start of something new. Just like death and the unknown afterlife.

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Television, Uncategorized

Objectives, Subjectivity & Roasting Joffrey – Reblog

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I’m teaching a course on Public Relations.  This semester, I started a blog to pass on to my students and others who are interested in PR topics.  The post below is TV related and I thought that readers of this blog might want to check it out.

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One of my favorite social media promotions occurred last month.  To promote Game of Thrones, a roast of the character Joffrey Baratheon was held on December 12.

This article from Advertising Age, looks into how HBO and 360i an agency focused on digital promotions developed the campaign.  Part of it was done through social media research and the fact that Joffrey is the most hated character on TV today: http://adage.com/article/news/hbo-launches-internet-roast-game-thrones/245650/

Not everyone thought the campaign was successful. Here is an article from Defamer, that thought the campaign was lacking: http://defamer.gawker.com/hbo-is-attempting-an-awkward-twitter-roast-of-king-joff-1482104767

The lesson here is that all campaigns are subjective.  Some people will like it and others will not.  This shows the importance of setting your own communication objectives for any campaign.  Did it do what HBO wanted it to do?  I’m not sure, but from my end, it was a fun way for fans to talk about the show at a time when new episodes were not on the air.