I’m teaching a course on Public Relations. This semester, I started a blog to pass on to my students and others who are interested in PR topics. The post below is TV related and I thought that readers of this blog might want to check it out.
One of my favorite social media promotions occurred last month. To promote Game of Thrones, a roast of the character Joffrey Baratheon was held on December 12.
This article from Advertising Age, looks into how HBO and 360i an agency focused on digital promotions developed the campaign. Part of it was done through social media research and the fact that Joffrey is the most hated character on TV today: http://adage.com/article/news/hbo-launches-internet-roast-game-thrones/245650/
Not everyone thought the campaign was successful. Here is an article from Defamer, that thought the campaign was lacking: http://defamer.gawker.com/hbo-is-attempting-an-awkward-twitter-roast-of-king-joff-1482104767
The lesson here is that all campaigns are subjective. Some people will like it and others will not. This shows the importance of setting your own communication objectives for any campaign. Did it do what HBO wanted it to do? I’m not sure, but from my end, it was a fun way for fans to talk about the show at a time when new episodes were not on the air.